Search Engine Optimization is the art of making web pages rank higher for certain keywords on search engines while keeping the content of page intresting for your website visitors and clients.
Each website page which has to be optimized for keywords needs a detailed analysis. This process includes the following major sections.
1. Selection of keywords for specific topic.
2. Making a nice description of the page content.
3. Using the keywords a number of times in page text.
Selection of keywords for specific topic
When people search on internet, they use different words to look for information. So each one of those words become important for your business. There are certain keywords which are used by more percentage of people while some are used by less people.
Lets consider an example for this.
If people want to search for diamond earrings, there are the following combinations that are used.
diamond earrings 1,338.0 /day
diamond stud earrings 638.0 /day
diamond earring 415.0 /day
diamond hoop earrings 175.0 /day
cheap diamond earrings 74.0 /day
So, its clear that a person who sells diamond earrings should optimize his page for the other keywords as well. which are listed here. Typically, one should include 5 – 7 related keywords to main keyword.
Making a nice description of the page content
Once you are ranking for a keyword in Top 10 on Google or some other search engine. The description for the page comes into importance.
Consider the way the internet searcher thinks
You website is ranking on top for a keyword
diamond stud earrings
But your web page description is like this.
Danish Jewelry Shop provides best price for all your jewelry needs. Online shop and easy orders.
Diamond Stud Earrings with More than 20 Designs to choose from. Quick Shipping, Secure shopping only at Danish Jewelry Shop.
In Case I, the web surfer will not be much impressed as he was looking for Diamond Stud Earrings and not for general website on all sort of jewelry.
In Case II, the web surfer will click more to see the special offers, better designs and secure shopping options for “Diamond Stud Earrings”.
This is what a nicely written description for pages of your website can bring to you. The reason is simple, the person will only come to your website if he is impressed with description of your page on Search Engine.